On December 21, 2020, Carti revealed the cover artwork and official Christmas Day release date through social media. Red graffiti tags subsequently surfaced around the United States with the album release date. Moreover, he shared that the album would drop on Christmas Day, which was later confirmed by some of Carti’s associates on December 14, 2020. On December 11, 2020, DJ Akademiks said during a live stream that Kanye West and Matthew Williams were executive producers of the album. On November 23, 2020, Carti shared on Instagram that the album had been turned in to his label. Due to the negative reception the song got, Carti replaced it with another similarly titled song on the album, “Meh.” On April 16, 2020, MEH” was released as a promotional single for the album. In an interview with Culture Kings released on January 15, 2020, Carti updated the planned release date to 2020. I ain’t gon' lie, it feel like we worked too hard for this moment so I'ma do this shit with no features. I’m trying to drop that shit in the next 60 days. In The FADER’s Summer 2019 cover story featuring Carti that was published on June 12, it was revealed that some tracks recorded during production of the album had guest appearances from Trippie Redd and Gunna, with production from Pi'erre Bourne, Maaly Raw, Richie Souf, Roark Bailey, and Don Cannon.ĭuring his performance at The Rave / Eagles Club on July 28, 2019, Carti announced that he was trying to release the album within the following sixty days with no guest appearances: In a Spring 2019 GQ story published on March 4, Carti named fashion designer and art director Virgil Abloh as the creative director of the album. The title refers to Carti’s affiliation with the Bloods, as well as his affinity for Wockhardt’s red codeine-promethazine syrup, commonly used in lean. The album title was discovered on August 18, 2018, when a recording of Carti surfaced, in which he was conversing about the project. I’m trying to prove to these folks that I can rap. The project aims to prove Carti’s skill in music:

Whole Lotta Red is the sophomore studio album by Playboi Carti.

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